Craft gives back

At Craft, we know that what we do isn’t as important as how we do it. That means demonstrating an active commitment to giving back to causes we believe in, and ongoing allyship to build a more equitable and inclusive industry.

Here are just a few of the ways that this work comes to life.

Creative for a Cause

This is our signature student event: an annual 24-hour hackathon-style event that challenges teams of future PR pros to develop a creative communications plan for our long-standing charity partner, First Book Canada. See here for further details.

The Craft Public Relations Creative Communicators Scholarship

We’re proud to be part of Humber College’s Impression Campaign, a call-to-action to create a more diverse pipeline of talented PR practitioners. The Craft Public Relations Creative Communicators Scholarship is awarded annually to a student in Humber’s Bachelor of Public Relations degree program.

Craft x First Book Canada

We’re proud to provide pro bono communications support to First Book Canada, an incredible organization on a mission to transform the lives of children in need by improving access to educational opportunities.

Donation Matching

Craft matches up to $1,000 per year in donations made by our team members - in both dollars and time - to the charities of their choice.

Craft gives back

Craft Public Relations was founded on land that is the traditional territory of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples.